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FDA Seeks Comment on Nutrition Labeling

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By: Sean Moloughney

Editor, Nutraceuticals World

FDA has requested comments and information about front-of-package nutrition labeling and on shelf tags in retail stores. The agency is seeking public participation as it deliberates about how to enhance the usefulness to consumers of point-of-purchase nutrition information. This includes information on the main display panel of food products, called “front-of-pack” labeling, as well as information on shelf tags in retail stores. FDA wants to learn more about: the extent to which consumers notice, use and understand nutrition symbols on front-of-pack labeling of food packages or on shelf tags in retail stores; research that assesses and compares the effectiveness of particular approaches to front-of-pack labeling; graphic design marketing and advertising data and information that can help develop better point-of-purchase nutrition information; and how point-of-purchase information may affect decisions by food manufacturers to reformulate products. The front-of-pack nutrition labeling effort aims to maximize the number of consumers who readily notice, understand and use point-of-purchase information to make nutritious choices for themselves and their families. FDA is accepting comments until the end of July.

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